Maple syrup is part of Dori Ross's Canadian birthright. She grew up on a farm in rural Ontario, where she and her four siblings experimented with tapping trees with their amateur arborist dad. When she moved to Vermont, Dori couldn’t help it—she found herself starting to sugar with her own kids. But instead of continuing to collect sap and selling the syrup, she realized that she wanted to apply her marketing experience to help hardworking maple producers and to elevate the status of their product. So she teamed up with local sugar makers in the Mad River Valley who supply her with single-source syrup, and a group of local candy artisans who transform the liquid staple into solid, unique goodies. Plus, to make sure maple syrup in all its glorious forms is available for future generations, Dori works with the University of Vermont's Proctor Maple Research Center to assist climate change research, local farming efforts, and sustainable forest stewardship.