Houston Max is not an engineer or a designer, but he is always looking for solutions to problems. He received his bachelor degree in Business Administration and Entrepreneurship from the University of Southern California, hoping to one day create a product that would solve a real life problem. He grew up in San Diego, and started noticing how people would cram keys, cards, cash, head phones, life into their board shorts' small pockets. He realized there was a need for a water bottle that also stored all our stuff. Now that he's created one, only one thing goes in our pockets: hands.